31 Days to a Better Blog: Day 3
In what I think is Day 3 of Problogger’s 31 Days to a Better Blog series, Darren stresses the importance of including keywords in post titles. My first thought upon reading this was that I know how to do that. After all, as a lawyer, I spend a good portion of my time searching for information pertinent to whatever I’m working on at the time, and so I have had some practice at translating concepts into keywords. I’d like to think that I’m acutely aware of the fact that others will find my post or not depending on the words I choose to boil the content of the post down to its essence.
But I wonder whether I’m actually doing a very good job at it. Let’s take a look, shall we? A lot of my recent posts were on the opening game for UT football. I think I did a fair job of using the phrase “Tennessee football” intead of “UT” or just “football.” Let’s see if anything comes up on a Google query. Hold on a sec.
Okay, nothing on the first five pages for “Tennessee football” or “Tennessee football blog.” Yahoo! was no better. Oh well, there’s a lot of noise on this concept, and perhaps it’s a bit early. Let’s try something older and narrower.
How about the Sundry Perils of Bunk Bedding series? How’d I do there?
Hmmm. Maybe that wasn’t all that narrow. Neither Google nor Yahoo! turned up anything on a “bunk bed” query in the first five pages.
Really, though, my purpose here isn’t to drive people to my site so I can make a bunch of money. I’ve got a job I love, and this is just a hobby. But it’s nice to do things well, and so I’m going to be more aware of the words I choose for post titles in the future. Plus, I’d bet that there’s more to it than just the titles you choose. There appears to be a whole field known as “search engine optimization” or “SEO.” I’m looking foward to learning more.
